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Evaluating Art: It is important to remember that in art there are no absolutes – ambiguity, re-evaluation, and change are the norm. There are differing opinions regarding the “quality” of works and how to evaluate and determine “quality.” One theory, popularly held, is that evaluation is a process of gathering information, which results in an informed opinion – not an absolute opinion. The most honest advice is to educate yourself. To assist you in this worthy endeavor, we are planning to make available some videos on art, as well as a college level art course that was developed and taught by one of our associated art experts. The first step in the process of evaluation is to view art. Look: visit museums and galleries where fine art is displayed; see whatever you can. Try to discern what has made these works of art deemed worthy for display in the museum by the curator. Rather than taking just a perfunctory glance, do a careful examination of a painting, an intense “seeing”, a prolonged review noting characteristics such as composition, color, line, shape, form textures, content, etc. Next, inform yourself. Go to
the library. Read: read all you can – read what the artist says about
his/her work, read critical reviews, read art history, read the principles
of art, the principles of design, art history, etc. Discuss art with
everyone you can – artists, critics, informed friends and un-informed friends.
Lastly, form your own opinion.
Buying Art: Fine art often takes a considerable input of thought, effort and time by talented artists. Prices are based on the artist’s abilities, workmanship, availability, past performance and demand in the marketplace. People have theories; people have favorite artists that they are passionate about. Some people expect to make a fortune. Sometimes they are right. (Often, works of artists that are already “collected” by knowledgeable collectors, especially museums, will retain or increase their value over time.) Please feel free to contact us with any questions that you may have regarding any of our artists and/or their works – or even art in general! We will be happy to have one of our art experts or, in certain cases the artists themselves give you our honest answer(s) to your question(s). Buying art should be fun and exciting for you. Exclusive ownership of such a beautiful and important work of fine art is thrilling. See how you like the work of art. Make it part of your home. Live with it on your wall (this is why we provide our “return policy” for you). Is the painting something that you will enjoy seeing every day? Does it “speak to you”? Trust your judgment, trust your emotions, take a chance, have fun. |
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